Benchmarking : Comparative Analysis

The benchmarking is used to establish the relative position of
an element or the whole company in its branch of industry by carrying out a comparative analysis.

In an increasingly uncertain and competing market environment, the
strategic monitoring/watch and the comparative analysis (benchmarking) enable you to better detect opportunities and threats
for your company. Their objectives are as follow :

• Have qualitative and quantitative information at the appropriate time
• Anticipate the evolution and trends of the market on your branch of industry
• Know  your competitors and determine their positioning
• Identify  newcomers on your branch of industry
• Determine your potential customers
• Apprehend the consumer needs
• Find diversification and innovation possibilities of your activities and/or  products

With our experienced team, MIVADO GP can perform your personal
studies on time anywhere in the world  because we are convinced
that each company is single. We can assist organisations to
maximise the benefit using the following Benchmarking tools.